It’s a sign of the times and how things have evolved since 1992, when McDonald’s discontinued a Happy Meals tie-in for BATMAN RETURNS as a result of angry parents protesting the film’s violent and sexual content. To their chagrin, however, the Coca-Cola Company went ahead with its promotional run for the film. Today, we are presented with a Mountain Dew tie-in for the new DARK KNIGHT RISES, and the fairly lame tagline “Rule the Streets with Dew”. Surely, parents have moved on to far bigger fish to fry in the quest to protect their children from inappropriate content, or more likely, what was once considered inappropriate is now absolutely fine.
Author: Dan HechingPhoto Credit: World News