starring Elle® magazine's Joe Zee

ALL ON THE LINE: From celebrity heights to everyday appeal

This week Joe Zee works with LA based fashion designer Ina Soltani to bring her high-end fashion label back down to Earth. Soltani’s struggling line is aimed squarely at the fashion jet set, and she has dressed celebrities from Kim Kardashian to Eva Longoria. But is this a big enough crowd to support a fashion line? And are her celebrity connections enough to justify the high cost to average consumers?

Joe is initially unimpressed with Soltani’s quality despite the high price tag. In this week’s Joe Zee-ism, he calls her signature dress “expensive curtains”:

Joe challenges her to make a look for Ashley Madekwe’s character in Revenge and to sell a capsule collection to Shopbop. On the PR front, he sets up an interview with The Hollywood Reporter.

Can Soltani pull together all of her disparate looks and sell her new collection to Shopbop?

Check out behind-the-scenes photos and more from this week’s episode, and and enter for a chance to win a $1,000 Shopbop.com gift certificate.

Don’t miss ALL ON THE LINE WITH JOE ZEE Monday nights at 9P on Sundance Channel.