A SUNDANCE TV ORIGINAL SERIES
starring Elle® magazine's Joe Zee

ALL ON THE LINE: Nicole Richie in the season finale

Posted 10/29/2012 10:00 AM by
ALL ON THE LINE: Nicole Richie in the season finale

This week on ALL ON THE LINE, Joe Zee lends a hand to Nicole Richie for her upcoming fashion line in a season finale that’s not to be missed.

Richie’s preparing her new line for a featured spot on QVC. It’s her biggest test yet as a budding fashion designer, creating clothing for a retailer that reaches 200 million homes and sells $9 billion worth of products each year. Can Joe Zee help her get ready for prime time? Joe may have his hands full with an established celebrity and a strong personality.

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ALL ON THE LINE: From celebrity heights to everyday appeal

Posted 10/22/2012 10:00 AM by
ALL ON THE LINE: From celebrity heights to everyday appeal

Joe Zee works with LA based fashion designer Ina Soltani to bring her high-end fashion line back down to Earth. Soltani’s struggling line is aimed squarely at the fashion jet set, and she has dressed celebrities from Kim Kardashian to Eva Longoria. But is this a big enough crowd to support a fashion line? And are her celebrity connections enough to justify the high cost to average consumers?

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ALL ON THE LINE: Avoiding a plus-sized disaster

Posted 10/15/2012 10:00 AM by
ALL ON THE LINE: Avoiding a plus-sized disaster

Meet Tracy, owner of Domino Dollhouse, a plus-sized retro rock-inspired clothing line. Tracy’s take on plus-size clothing is that it’s not about covering up, but showing off. Has Joe Zee finally met his match?

Joe Zee’s challenge: how to bring some sophistication to the line and broaden its appeal. Can Joe make Tracy realize that the sheer look is best suited to window coverings and cheese cloth?

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ALL ON THE LINE: From beachwear to bicoastal chic

Posted 10/08/2012 4:30 PM by
ALL ON THE LINE: From beachwear to bicoastal chic

Joe Zee does some California dreamin’ this week with feisty designer Brooke Rodd, who needs to transform her line from California beachy to bicoastal chic for a capsule collection at

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ALL ON THE LINE: From "Star Trek" style to runway-ready

Posted 10/01/2012 2:00 PM by
ALL ON THE LINE: From "Star Trek" style to runway-ready

Project Runway fans may remember Season 5 sensation Korto Momolu, who finished second in that year’s competition. Now that she’s created her own budding fashion line, she needs to learn that it takes more than raw talent to build a real business. In this week’s episode of ALL ON THE LINE, Joe wants her to pare back her overdone designs and rebuild her team to create a dress for Mary J. Blige and show a collection to Neiman Marcus.

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ALL ON THE LINE: Unicorns and crystals?

Posted 09/24/2012 1:59 PM by
ALL ON THE LINE: Unicorns and crystals?

This week on ALL ON THE LINE, Joe Zee works with whimsical fashion label Electric Love Light to try turning their looney designs into a viable collection for Anthropologie. They’ll also design an outfit for indie star Zoe Kazan and pitch their story to the Associated Press. Joe gets more than he bargained for during his introduction to the label…

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Category: All On The Line

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