More ways to see Sundance Festival films
Keri Putnam, Executive Director of Sundance Institute, today announced that the Institute’s Artist Services program has expanded to include four additional platforms and storefronts on which Institute-supported artists can make their work available to the public. New agreements with Microsoft Xbox, SnagFilms, Sony Entertainment Network’s Video Unlimited service and VUDU complement existing relationships with iTunes, Amazon Instant Video, Hulu, Netflix, SundanceNOW and YouTube. Films will be available this summer on the platforms and storefronts announced today.
The Artist Services program provides Institute artists with exclusive opportunities for creative self-distribution, marketing and financing solutions for their work. Since the program launched in January 2011, more than $1.8 million has been raised for Institute artists via Kickstarter and 13 films are now accessible by the public on a variety of platforms and storefronts (for a full list of titles and where they are available, visit www.sundance.org/nowplaying).
“Audiences are accessing independent films via a range of platforms and storefronts, which speaks to the need for filmmakers to make their work available in a variety of ways,” said Keri Putnam, Executive Director of Sundance Institute. “Beyond that, the more options we’re able to offer our filmmakers, the better able they are to customize their self-distribution programs and work towards individual goals for their films.”
These deals were structured and negotiated by the law firm of O’Melveny & Myers, which has generously provided pro bono legal services and built the legal framework for the Artist Services program and participating filmmakers since its inception.
Putnam noted, “The truly unique structure of agreements crafted by O’Melveny & Myers through the Artist Services initiative provides our filmmakers with the tools they need to explore self-distribution opportunities and work towards independent, sustainable careers.”
New Video® is the exclusive aggregation partner for distribution across all portals participating in the Artist Services program. The Artist Services initiative is made possible by The Bertha Foundation.