Sundance Selects brings 2010 Festival films to your TV

“Direct from the Sundance Film Festival” to feature three films premiering simultaneously at the 2010 Sundance Film Festival and nationally through new Sundance Selects VOD offering

Sundance Selects, the new theatrical and video-on-demand film label, today announced an unprecedented collaboration with the not-for-profit Sundance Institute for the 2010 Sundance Film Festival (January 21st – 31st, Park City, UT). As part of the “Direct from the Sundance Film Festival” initiative, three films being screened at the 2010 Sundance Film Festival will simultaneously be available nationwide, on–demand, through Sundance Selects.  The films in the collaboration represent the broad range of cinematic expression found in this year’s festival, from a highly anticipated documentary to a thrilling Park City at Midnight title, to a critically-acclaimed American independent film.

Sundance Selects creates a new national platform for independent film in the documentary and world cinema categories, and marks the first time a transactional on-demand platform has existed for feature documentary films.

The films featured through the Sundance Institute and Sundance Selects partnership will be available on video-on-demand the same day each premieres at the Sundance Film Festival, and will be available in approximately 40 million homes on most major cable systems including Comcast, Cablevision, Cox, Time Warner, plus the satellite provider Direct TV.

“Moving the storytelling of the Sundance Film Festival beyond ten days in Utah remains a top priority for us,” said Sundance Institute founder Robert Redford.  “This collaboration with Sundance Selects is a new and important complement to this ongoing goal and is a perfect way to introduce unexpected and refreshing voices to wider audiences simultaneous with the event,” he added.  “I couldn’t be more pleased that these particular films will be available in this way.”

Josh Sapan, President and CEO of Rainbow Media, which owns and operates Sundance Selects said, “We launched Sundance Selects with the goal of giving national exposure to the type of exceptional films and filmmakers for which the Sundance Film Festival is so well known. As Sundance Selects continues to gain momentum as one of the leading VOD platforms for documentaries and world cinema, we are excited by rich opportunities like this partnership that makes the platform more timely and more closely related to the festival experience. We’re thrilled to work with this talented group of filmmakers and our friends and colleagues at the Sundance Institute on this initiative to help these high-quality films reach the largest possible audience.”

John Cooper, Director, Sundance Film Festival said, “This is an exciting time to experiment with these kinds of ventures. The independent film community has been abuzz of dialogue and speculation in recent years about what is possible. This is true innovation combined with action. New mythologies for how Sundance Film Festival can help the films we so carefully select need to become realities. If it serves our filmmakers, it is right for the festival.”

Films selected for “Direct from the Sundance Film Festival” are:

Michael Winterbottom and Mat Whitecross’ eye-opening socio-political documentary THE SHOCK DOCTRINE, which will make its North American premiere simultaneously at the Sundance Film Festival and on-demand through Sundance Selects on Thursday, January 28. Closely based on the best-selling book by Naomi Klein, THE SHOCK DOCTRINE seeks to explain the rise of disaster capitalism: the exploitation of moments of crisis in vulnerable countries by governments and big business. The film traces the doctrine’s beginnings in the radical theories of Milton Friedman at the University of Chicago, and its subsequent implementation over the past 40 years in countries as disparate as Augusto Pinochet’s Chile, Boris Yeltsin’s Russia, Margaret Thatcher’s Great Britain, and most recently through the