Festival

Sundance Film Festival

2012

Lounge Lizards

GERM OF AN IDEA


Park City, Jan 21. During the 10 days of Sundance, Park City seems to go lounge crazy. “Lounge” is the buzz word for a highly, perhaps overly, designed space (usually off main street) with pleasant amenities that push a particular corporate brand or organizational initiative. While the more private lounges offer high-end schwag for visiting celebrities, the more pedestrian offer other gifts. The Airborne [www.airbornehealth.com] lounge provides plenty of anti-cold tablets, as well as when it is crowded, plenty of germs. The Delta [biz.yahoo.com] Lounge unfortunately does not offer airplane tickets. AOL-Cyber lounge, one of the more airline-influenced architectural spaces, gives you internet access. The New York [www.nylovesfilm.com] Lounge, promoting NY productions, puts out bagels of course. But those are just a few. Other lounges — and marketing initiative can be found at the HD house, Queer Lounge, Hollywood Life House, the Premiere lounge. Peter Bowen Senior Editor, Sundance Channel

Peter Bowen

Senior Editor, Filmmaker Magazine