william mcdonough

Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things

According to the Dictionary of Sustainable Management [www.sustainabilitydictionary.com], “Cradle to Cradle” is, “a phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough (pictured below) and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially…

Eco-Documentary – THE 11TH HOUR Coming to Theaters

Eco-Documentary – THE 11TH HOUR Coming to Theaters

The 11th Hour is a wonderful documentary that reverently gives a nod to “An Inconvenient Truth” while moving one step past to posit specific ways for people’s actions to positively affect the environment. Leonardo DiCaprio has cared about environmental protection for most of his life, and he chose to make a documentary about climate change…

Upcycling

Upcycling

Recycling is a popular practice for us at TreeHugger, for obvious reasons: it prevents more junk from entering the waste stream, requires less new stuff to be manufactured, and, for the most part, is a green way to go. Even better than recycling, though, is a concept called “upcycling.” Coined by green gurus William McDonough…