watchability

In praise of "watchability" and the movies we watch again and again

In praise of "watchability" and the movies we watch again and again

A few years ago, a beer company started a campaign advertising the “drinkability” of its product. At first it struck me as silly — and surprising that a competitor didn’t respond that theirs was the more “potent potable” — but then I began to understand. Technically all beers are drinkable. They were simply suggesting theirs went down smoother and easier than the rest. We might apply similar criteria to movies. Technically all movies are watchable (assuming they’re in focus). But those that are more easily and more frequently watched, that go down smooth and easy, have what we could call “watchability.”