walks of life

Ad Age: "I'm Joe the Plumber"

Article: Ad Age: "I'm Joe the Plumber"

McCain’s latest effort to separate itself from the arugula-eating, latte-sipping culture au Obama, indicates yet another factor that’s leading the campaign to collapse: it’s inability to brand itself. Rather than relying on his own message, he’s using Microsoft’s. McCain’s latest ad is a montage of (mostly white) people saying “I’m Joe the Plumber.” [www.youtube.com]. Which…

Toyota Funds Audubon's TogetherGreen for Five Years

Article: Toyota Funds Audubon's TogetherGreen for Five Years

NEW YORK, New York, March 26, 2008 (ENS) – The National Audubon Society and Toyota today launched TogetherGreen, a nationwide Audubon program to fund conservation projects, train environmental leaders, and offer volunteer opportunities to benefit the environment. TogetherGreen is supported by a five-year $20 million grant from Toyota – the largest grant Audubon says the…