Traux

Where is the Truax movie? The logging industry's response to THE LORAX

Article: Where is the Truax movie? The logging industry's response to THE LORAX

You, ma’am and sir, are lying if you said you predicted the opening weekend success of Dr. Seuss’ THE LORAX which debuted over the weekend with a strong $70.2 million at the box office. As we pointed out earlier, the film’s marketers had to find a delicate balance between doing their job and the story’s green message of environmentalism. Whether or not they succeeded is debatable, but the numbers “70″ and “millions” made some people really happy. As MSNBC reports: