The Lazy Environmentalist

THE LAZY ENVIRONMENTALIST: Lazy Band

Article: THE LAZY ENVIRONMENTALIST: Lazy Band

THE LAZY ENVIRONMENTALIST airs Tuesdays at 8PM E/P.

Working on Lazy Band reminded me just how challenging pursuing a creative goal can be. The women of Raining Jane who I attempt to green on this episode have been on the road for ten years writing music, refining their sound, and jamming on stage for audiences all over the country. To be that dedicated to a vision is rare. To be so in love with doing something such as playing music is a gift in itself. To see it through amidst cramped hotel rooms and thousands of long miles logged on the road requires levels of perseverance that go beyond what most of us believe we are capable of doing.

THE LAZY ENVIRONMENTALIST: Lazy Teenager

Article: THE LAZY ENVIRONMENTALIST: Lazy Teenager

(L to R) Surfer Holly Beck and Josh Dorfman in The Lazy Surfer.

THE LAZY ENVIRONMENTALIST airs Tuesdays at 8PM E/P.

In Lazy Teenager, I’m trying to green Gabe, the “cool” kid at his high school who is class president and who a lot of other students respect and look up to. Like many teenagers, Gabe is into looking stylish, attracting the ladies, and communicating constantly through at least a couple of electronic devices. I know that if I can green what’s important to him and get him to make more environmentally responsible choices, then through him I can influence his peer group to go green as well.

The power of kids to serve as role models for great causes and influence others is awesome. I’ve personally been involved with a couple of organizations that do an amazing job of supporting kids who want to make a difference in the world. But not only do they support them, they also honor them and help spread awareness of their achievements.

THE LAZY ENVIRONMENTALIST: Lazy Makeup Artist and Lazy Exterminator

Article: THE LAZY ENVIRONMENTALIST: Lazy Makeup Artist and Lazy Exterminator

Josh Dorfman during the filming of “The Lazy Makeup Artist.”

Season 2 of THE LAZY ENVIRONMENTALIST airs Tuesday, April 20 at 8PM E/P.

Often we forget that as human beings we are still mammals. We too are part of the environment. The environment is not just something that exists “out there” where the trees grow, the snow falls or the rivers run. We are nature as much as a tree or flower is nature. So naturally, how we treat ourselves has implications for the health of the planet.

I realize this is can be a major leap in logic for a lot of people. We’re not used to thinking of ourselves in this way. But just as we are concerned about the rising mercury levels in fish populations around the world, so too would be wise to be very concerned about the rising mercury levels – and levels of other toxins – in our own bodies. It’s both an environmental challenge and clearly a health challenge.

On this week’s show I take on an exterminator and a make-up artist. The issue with the former is spreading poisons around our house. The issue with that latter is spreading poisons all over our face. So while these are very much environmental challenges, the best way from my experience that I’ve found to get people to gravitate toward green choices in these areas is to play up the health implications.

Josh Dorfman speaks about Season 2 of THE LAZY ENVIRONMENTALIST

Article: Josh Dorfman speaks about Season 2 of THE LAZY ENVIRONMENTALIST

Josh Dorfman gives advice to professional martial arts athlete Jason Moontasri in Season 2 of THE LAZY ENVIRONMENTALIST

Season 2 of THE LAZY ENVIRONMENTALIST premieres Tuesday, April 20 at 8PM E/P.

Over the next couple of months, I plan to share some thoughts here based on the upcoming season of “The Lazy Environmentalist.” In many ways, Season 2 has enabled me to bring to fruition the goals I’d set seven years ago when I founded Vivavi, a modern design, green products retail company, to rebrand environmentalism as appealing and attractive. To do so you’ve got to have outstanding green solutions. You’ve also got to be able to frame those choices in ways that get environmental skeptics — and the otherwise apathetic or indifferent — excited about them.

To achieve the former you’ve got to know where to look and you’ve got to count on green entrepreneurs to constantly improve their products and services to the point where they pass my green litmus test: would people want them even if the products and services weren’t green. To achieve the latter, I’ve had to do a lot of reflection about what really makes people tick and what gets them excited — or at least somewhat enthusiastic — about embracing new choices. In other words, I’ve had to a lot of thinking about how to present green choices so that people perceive them to be in their own self-interest. It’s not my environmental values that I’m trying to impose on others. Instead, it’s getting them to see that their own self-interest is best served by the best green options available today.

THE LAZY ENVIRONMENTALIST : Lazy Driver

Article: THE LAZY ENVIRONMENTALIST : Lazy Driver

THE LAZY ENVIRONMENTALIST, hosted by Josh Dorfman, screens Tuesdays at 9PM on Sundance Channel.

From a Lazy Environmentalist perspective, I have to admit that I’m not altogether unhappy to see gas prices rising again. For better or worse, the most effective way I’ve encountered to convince people to make environmentally sound choices is to appeal directly to their wallets. So when gas prices rise, fuel-efficient alternatives start to look much more appealing. In “Lazy Driver” I’m working with a really busy courier service – delivering on the order of several hundred packages around Los Angeles per day – to figure out how to boost the fuel economy of their cars (to reduce greenhouse gas emissions), reduce fuel costs and still enable deliveries to be made in time.

THE LAZY ENVIRONMENTALIST : Lazy Mayor

Article: THE LAZY ENVIRONMENTALIST : Lazy Mayor

THE LAZY ENVIRONMENTALIST, hosted by Josh Dorfman, screens Tuesdays at 9PM on Sundance Channel.

Working with John Tran, the mayor of Rosemead, CA, was particularly fascinating. To be sure, The Lazy Environmentalist typically focuses on helping individuals conveniently make environmentally conscious choices that fit their lifestyles. However, this same philosophy can also be applied to a town or city. In fact, sometimes the best way to help people easily and enjoyably reduce their environmental impact is to focus on making changes at the municipal level. For example, Rosemead’s recycling rates are very low; only about 25% of recyclable trash is diverted from the landfill and actually recycled. So in “Lazy Mayor” I present Mayor Tran with a municipal recycling solution that can lower the town’s costs while also making it easy, convenient, and financially rewarding for Rosemead residents to sort the recycling in their homes. It’s the kind of win-win-win solution that saves taxpayer money, financially incentives people to participate in environmental action, and benefits the planet in two major ways: 1) it reduces greenhouse gas emissions and 2) it reduces our demand for virgin natural resources from which to make new products.

THE LAZY ENVIRONMENTALIST : Lazy Bride

Article: THE LAZY ENVIRONMENTALIST : Lazy Bride

THE LAZY ENVIRONMENTALIST, hosted by Josh Dorfman, screens Tuesdays at 9PM on Sundance Channel.

In this episode I’m challenged to help green a wedding that’s already well into its planning. The challenge itself was really fun especially because the groom shared my aversion to all things both “eco” and “beige.” That was one of the first rules that the couple set – no beige at the wedding no matter what. And thank God! I see no reason why environmentally friendly choices shouldn’t be outstanding and make a wedding even more beautiful or tasty or memorable precisely because of the fact that they are eco-friendly. To my way of thinking, green should be an experiential enhancer.

THE LAZY ENVIRONMENTALIST : Lazy Principal

Article: THE LAZY ENVIRONMENTALIST : Lazy Principal

THE LAZY ENVIRONMENTALIST, hosted by Josh Dorfman, screens Tuesdays at 9PM on Sundance Channel.

Episode two is definitely one of my favorites. In “Lazy Principal” I get to hang out with kids, gauge their point of view, and see how effectively I can engage them in environmental action. I’m also helped by my good friend and outstanding green innovator and teacher, Mike O’Brien, who I call upon to help me implement change in a classroom and in other areas around the school.

THE LAZY ENVIRONMENTALIST : Lazy Family

Article: THE LAZY ENVIRONMENTALIST : Lazy Family

THE LAZY ENVIRONMENTALIST, hosted by Josh Dorfman, screens Tuesdays at 9PM on Sundance Channel.

I’m really excited for this first episode. I think that viewers will hopefully find this show to feel different than many other environmental shows that they’ve watched before. One of the primary reasons is that in this show we don’t engage in “green show and tell” by which I mean simply presenting eco-friendly options for the camera without anyone being able to evaluate them. Instead, I set out to see how well many of the most cutting-edge environmental alternatives perform under real life conditions based on the feedback and opinions of our “heroes” who are trying out my suggestions in each episode.