Stewart Brand

Remembering the Whole Earth Catalog

Remembering the Whole Earth Catalog

In 1968 Stewart Brand founded the singular publication the Whole Earth Catalog, a compendium of useful resources for designing and building with the ‘whole earth’ in mind. Heavily influenced by the work of Buckminster Fuller, the catalog “developed into an extensive reference tool for designing the environment, living spaces and new media practices.” Far from being just a collection of products and prices, the Whole Earth Catalog is the only catalog to win a National Book Award for its eschewing of politics and a move towards grassroots change. “At a time when New Age hippies were deploring the intellectual world of arid abstractions, Whole Earth pushed science, intellectual endeavor and new technology as well as old.”