Steven Heller

Paul Rand on design

Article: Paul Rand on design

Want more design? Stay tuned for QUIRKY, premiering in August on Sundance Channel
If you don’t know the eminent graphic designer Paul Rand by name you definitely know his work. He created the logos for IBM, UPS, ABC and Enron, to name just a few. He’s also one of the originators of the International Typographic Style, also known as the Swiss Style (though he’s a Brooklyn native), which was created in the 1950s to emphasize minimalism, sans-serif typefaces and gridded, asymmetrical layouts.