Article: Paul Rand on design
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If you don’t know the eminent graphic designer Paul Rand by name you definitely know his work. He created the logos for IBM, UPS, ABC and Enron, to name just a few. He’s also one of the originators of the International Typographic Style, also known as the Swiss Style (though he’s a Brooklyn native), which was created in the 1950s to emphasize minimalism, sans-serif typefaces and gridded, asymmetrical layouts.