Article: Brits incentivize walking to school
Walking to school seems like a quaint notion from decades past: whether for reasons of safety or convenience, the bus, the carpool, or the drop-off on the way to work have become the ways kids get to their schools. While the first two methods are definitely greener than the last, all deprive kids of an opportunity to get some physical activity on a regular basis… and walking definitely has a much lower carbon footprint than any motorized means.
In the UK, government agency Transport for London and company Intelligent Health have paired up to make walking more attractive for school kids… by offering rewards for getting to school on foot. The Step2Get program makes use of electronic cards that students swipe at various readers along designated routes, and a website were the kids can track their walks and rewards. Five walks to school earn a student a movie ticket; for eight walks, s/he receives a £5 shopping voucher.