So for the last month or so, Lisa and I have shamelessly been touting our own recent work. Is this our natural instinct? NO. Was I taught to talk about myself nonstop, providing photos, silly anecdotes, imdb links and other fodder? NO. (No! Says my mom.) No, no, no.
But guess what? It’s the new world for indie filmmakers. For years now, but in the last year or so more than ever, filmmakers have had to very carefully strategize every aspect of distribution. Partnering with a distribution company, if one is lucky enough to actually get one, as opposed to simply handing over a film, is simply the new way it is. (A recent indieWIRE event had a panel of experts generously doling out twenty great tips on distribution and festivals. The level of strategizing, which implicitly includes talking up your work, is an example of the level of involvement I’m talking about here. Read the summary here.) So with chin-up spirit, and not complaining at all, because who doesn’t like to retell what unimaginable feat they accomplished on the set, or how they survived the perils of micro-budget filmmaking, or how fabulous, gorgeous, talented and fashionable their actors are … introducing SPARKS.