Sally Mann

Polaroid: Instant Joy

Article: Polaroid: Instant Joy

With the convenience of digital media it’s only the rare purist or enthusiast who would bother with something as archaic as actual film or the time-consuming process of developing it, but there is one relic that has maintained its popularity since its commercial boom in the 60s: the Polaroid. This has everything to do with the fact that a Polaroid fulfills our need for both nostalgia and instant gratification in an experience that engages the consumer with the product in a way that a regular 35mm camera just doesn’t. From pulling the print from the negative sheet, shaking it and eagerly awaiting the results, the Polaroid became an interactive user experience.