sabmiller

Miller Lite meets tapioca, and creates opportunity for African farmers

Miller Lite meets tapioca, and creates opportunity for African farmers

Ever finished a bowl of tapioca and thought “Boy, if they ever brewed that into a beer, I’d buy a six pack!” Monster brewer SABMiller (which makes Miller Lite, other Miller products, and a ton of other beers) now has you covered: their new Impala lager is made with 70% cassava, tapioca’s main ingredient. But, no, it’s not a gimmick to rope in pudding lovers; rather, Impala represents an effort by the conglomerate “to create a portfolio of high-quality, affordable beers made using locally-sourced raw materials for lower income consumers in Africa.”