When I first saw that Rob Zombie was selling certified organic and Fair Trade coffee through his online store, I thought “That’s unique…” Turns out I was wrong… Zombie’s joining metal artists ranging from Steelheart to Dave Mustaine of Megadeth to Charlie Benante of Anthrax in lending his name and image to coffee. In all of these cases, the brands in question tout their dedication to the environment and social/economic justice.
OK, your average metal musician probably appreciates a good cup of java after a night of sex, drugs, and rock ‘n’ roll, but organic and Fair Trade? Is that necessary for this demographic? Or is this just some kind of marketing ploy aimed at attracting a wider audience?