Ever found it odd that, generally, you have to pay for recycling service? After all, the materials you place in those blue bins are commodities that your recycling service will sell. You might argue that paying people a cut of the revenues generated from the sale of such materials could work better to increase recycling rates (though, in fairness, the prices for such materials are relatively low… though they have been rising).
Philadelphia-based Recyclebank was founded on this concept. While the company doesn’t actually pay people for recycling, it offers a rewards program similar to airline miles or credit card points.