Sundance Channel announced today that it will rebrand itself as SundanceTV in February leading up to the premiere of the network’s newest original scripted series, THE RED ROAD. The network’s rebrand supports its commitment to creating fresh and daring original programming. The new design adapts to stand out in today’s multi-platform TV ecosystem and will feature a streamlined logo in a modern sans serif font and neutral palette. The updated logo reflects the creativity, ambition and innovation of the network’s original content. Additionally, the network will reposition itself in the digital space with a new website, www.sundance.tv.