Film festivals are great for spotlighting up-and-coming talent, and highlighting niche topics. The conventional film festival isn’t, however, a good vehicle for creating wide-scale conversations, as audiences are limited by location and/or willingness to travel during a specific time period. After two years of hosting the Do Something Reel film festival in Austin, Texas, Whole Foods Market recognized these limitations: they could inspire festival-goers to consider the environmental and food-related messages of the films screened, but most of those audience members would be from the local area.
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