Playtype

Play with your type

Play with your type

Photos from dezeen.com
There are certain things that even those most averse to online shopping will concede to buying online, mainly because they have no other choice. E-books, for example, aren’t sold in stores. Domain names, web hosting, mp3′s – all these must be purchased on the Internet for the obvious reason that they lack a physical space and can, therefor, not be stocked in a physical store. The same used to be true for fonts. A designer creates a font and you buy the rights, download the font and use it in your work. It only becomes physical when you hit print.

The creative minds behind e-Types have thought a lot about this concept and how it applies to their heretofore online-only type foundry Playtypes. Then they came up with the idea for “the world’s first brick and mortar type shop”: Playtype, type foundry and concept store.