Article: Paper is the new plastic
The idea is so simple you have to wonder why no one thought of it before. The simplicity, of course, is part of the genius behind these two design proposals for boxing water instead of bottling it. The depressing reality of the post consumer waste that plastic bottles generate is staggering: of the 60 million plastic bottles thrown away each day in the US alone, only 14% get recycled, meaning 86% lay in a land fill for up to 1,000 years. That’s nearly 19 billion bottles a year. Finally, someone is doing something about it.