Let’s face it: an awful lot of environmental activism leans towards the stern and dour side. Getting artists involved (particularly as artists, not spokespeople) can shake that up… and even add an element of fun to a serious message.
That’s the approach non-profit Green Sangha took to its Rethinking Plastics campaign. Yes, the campaign page has all sorts of good scientific information on the costs of single-use plastic shopping bags, but to make the message a bit more catchy, they also produced a hip hop video featuring socially conscious artists AshEl Eldridge and Jenni Perez. The information here is also solid: “Plastic State of Mind” ties in everything from litter to the BP Oil Spill to dioxins in breast milk into its rap. The ultimate message: ban the bag.