Pierre Bergé

Hedi Slimane renames — and remakes — YSL into SLP

Article: Hedi Slimane renames — and remakes — YSL into SLP

To say that Hedi Slimane has been in love with Paris—rather, his idea of Paris and all it represents—is somewhat elementary. Some of us remember Visionaire 34. To say that Hedi is a control freak is… rhetorical. So when word got around that the new creative director of Yves Saint Laurent, which turned 50 this year, would officially change the name of the famed house to SLP, or Saint Laurent Paris, gossip and controversy ensued. For Slimane, this too is nothing new.

For more than a decade now he has been fashion’s rogue waif, championing androgyny, tobacco and a black-and-white palette to the applause and adoration of editors and the international set. He has a specific idea of how he would like to see Saint Laurent Paris shaped but has so far not shared this with the public. The press is not invited to his debut resort or menswear collections. They’re to be shown to buyers only.