Last week Gilt Groupe had a sale on the fashionably recyclable picnic boxes made by Boxsal. Or wait, was it Gilt Home or Gilt Taste? Oh, who can keep track anymore. Unlike most Gilt deals, the sale didn’t actually save buyers any money – the picnic boxes still go for $25 on their own website, but at the price who’s complaining? No, the “sale” was really more of a promotion and, well, it worked.
Boxsal, which calls its products “part Oscar de la Renta, part Oscar Meyer,” claims to be “bringing the picnic back into fashion,” and with recyclable cardboard picnic boxes available in three different designs (see images below), it just might.