paper feet

Billboards to beach sandals: Paper Feet

Article: Billboards to beach sandals: Paper Feet


Billboards don’t just “litter” our roadways… they create an awful lot of waste: according to Jimmy Tomczak, founder of Paper Feet, “Every year in the U.S. alone, so much billboard vinyl is thrown away that, if laid out, it would more than cover the state of Massachusetts.” For Tomczak, that mass of printed vinyl going to landfills turned out to be the perfect material for a product he envisioned while an undergrad at the University of Michigan: minimalist “barefoot” sandals that protected his feet while still providing the feel of going shoeless.