organic idol

American Idol meets organic food

American Idol meets organic food


If singing isn’t your thing, and you’d rather not have Simon Cowell dress you down in front of millions of people, the Organic Institute and Organic Trade Association are holding a greener, friendlier version of American Idol. These organizations have taken their search for a consumer ambassador on organic farming and products to YouTube, and invite you to submit a thirty-second video “explaining the moment you realized organic products are worth it.”