After more than 30 years of tried and true service, Saul Bass’ logo design for Girl Scouts has undergone a makeover. The new logo, designed by the New York-based firm OCD, features a neck job, nose job and bang trim for the three ladies gracing the original green trefoil. It’s all part of the Girl Scouts of America’s newly revamped marketing strategy to “communicate the power girls have to change the world through Girl Scouting.” This new plan doesn’t mention adding activities besides hawking cookies and calendars or quilting sit-upons, but it does include a Spanish-language ad campaign, so now girls across America can sell Thin Mints as well as Flacas Mentas.
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