Objectification

Not exactly breaking news: Sexy news anchors distract male viewers

Article: Not exactly breaking news: Sexy news anchors distract male viewers

In a new study that will surprise, well, no one we can think of, two researchers at Indiana University have found that attractive, dolled up lady newscasters make it harder for male viewers to retain the information of the broadcast. Heh, we said broadcast. We’re sure that this research will usher in a new wave of mousy, seriously dressed female news anchors — because the producers of these news shows really care how much information their viewers retain. Right?