northern pacific gyre

Method's "Ocean Plastic:" green or greenwash?

Article: Method's "Ocean Plastic:" green or greenwash?

The idea of the Great Pacific Garbage Patch – a massive island of plastic garbage swirling around in the ocean – has captured the imagination of both die-hard greenies and concerned citizens alike. Our visions aren’t quite in line with reality (it’s more of a “soup” than an island), but we’ve generally got it right on the massive part: it may be twice the size of the continental United States. So when the home cleaning products brand Method announced the launch of “a bottle made out of plastic collected from the North Pacific Gyre” (aka the Great Pacific Garbage Patch), those of us in the green media jumped at the notion of a company making an effort to clean up this mess. As it turns out, we probably should’ve looked just a bit closer before we leaped (he wrote sheepishly).