Moleskinerie Logo Competition: This week, Moleskine and Designboom unveiled a shortlist of 117 designs that were submitted for the notebook company’s logo competition. The winning design by French artist Sylvain Bouyer offered a poetic definition for a “Moleskinerie,” the name of the company’s new blog: “A small graphic digression illustrating the idea that the greatest dreams often arise from just small things.”
I love my Moleskine notebooks. So much so that I tracked down Marco Beghin, President of Moleskine America, to ask him about the iconic notebook brand. Here’s what I found out:
What is the history of the Moleskine brand?
Moleskine® was created as a brand in 1997, bringing back to life the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. A trusted and handy travel companion, the nameless black notebook held invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books. Today, the name Moleskine encompasses a family of nomadic objects: notebooks, diaries, journals, bags, writing instruments and reading accessories, dedicated to our mobile identity. Indispensable companions to the creative professions and the imagination of our times: they are intimately tied to the digital world.