We usually breeze through the commercials on Tivo, but somehow caught this new Old Spice ad during a recent “Lost” recording. So glad we did, because it’s genius. This one — count ‘em, one — shot took three days to nail. If you look carefully, there really isn’t much computer manipulation (save for the bottle erupting out of the overflowing diamonds). And that’s actor’s real voice! Don’t believe us? Check out this Twit interview with the creators of the ad for the play-by-play of how they did it.