Mayor

THE LAZY ENVIRONMENTALIST : Lazy Mayor

Article: THE LAZY ENVIRONMENTALIST : Lazy Mayor

THE LAZY ENVIRONMENTALIST, hosted by Josh Dorfman, screens Tuesdays at 9PM on Sundance Channel.

Working with John Tran, the mayor of Rosemead, CA, was particularly fascinating. To be sure, The Lazy Environmentalist typically focuses on helping individuals conveniently make environmentally conscious choices that fit their lifestyles. However, this same philosophy can also be applied to a town or city. In fact, sometimes the best way to help people easily and enjoyably reduce their environmental impact is to focus on making changes at the municipal level. For example, Rosemead’s recycling rates are very low; only about 25% of recyclable trash is diverted from the landfill and actually recycled. So in “Lazy Mayor” I present Mayor Tran with a municipal recycling solution that can lower the town’s costs while also making it easy, convenient, and financially rewarding for Rosemead residents to sort the recycling in their homes. It’s the kind of win-win-win solution that saves taxpayer money, financially incentives people to participate in environmental action, and benefits the planet in two major ways: 1) it reduces greenhouse gas emissions and 2) it reduces our demand for virgin natural resources from which to make new products.