matthew moore

Earth Week art: Matthew Moore's Digital Farm Collective

Article: Earth Week art: Matthew Moore's Digital Farm Collective

Digital Farm Collective from Digital Farm Collective on Vimeo.


Matthew Moore work was featured at the 2010 Sundance Film Festival… but not on a traditional movie screen. Rather, Moore’s “seed to market” videos of specific types of produce were shown at the Park City Fresh Market grocery store… directly above the bins of that produce. As with so much other recent food activism, the idea was to connect people with their food… and the journey it takes from farm to table.