Mattel

Barbie's dirty secret: rainforest destruction

Article: Barbie's dirty secret: rainforest destruction

Think what you will about Greenpeace and their often aggressive brand of activism… they do know how to create clever, eye-catching campaigns around important environmental issues. Rainforest destruction is a big one for them (as well as most of us), and after tracing the pulp source of packaging for toys from brands like Mattel, Hasbro, Lego, and Disney back to Indonesian rainforests, they did what any responsible organization would: they broke the news to Barbie’s longtime companion Ken. You can see the fallout in the video above…

Barbie, the architect

Article: Barbie, the architect

Every year Mattel hosts the “I Can Be” contest, in which various jobs befitting Barbie’s perky personality and skill set (I’ll bet she at least knows Quicken) are submitted online. Once the winning profession is chosen, Mattel dutifully releases a new Barbie accessorized with the tools of her trade . Ever since 2002 a group of architects and librarians have been campaigning for Mattel to add architect to Barbie’s long roster of other jobs, which include baby photographer, police officer, nurse, race car driver, astronaut and president of the United States. Architect actually won out in 2002, but Mattel refused to make the doll and a fierce battle has ensued ever since.