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100 Things to Watch in 2011

Article: 100 Things to Watch in 2011

JWT released their 6th annual forecast of 100 trends, movements, and developments to anticipate in 2011 (more details here). It’s a list that ranges from the predictable (E-Book Sharing, Group-Manipulated Pricing, Mobile Blogging) to pop culture (Michael Jackson Lives On, NKOTBSB, OWN) to what Ann Mack, director of trendspotting at JWT says “counter-trends—for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.”