lexus

How to promote your new hybrid car: host a global warming debate

How to promote your new hybrid car: host a global warming debate

If you’ve ever been to one of the big auto shows, you know that big announcements by the car companies often have many of the makings of a rock concert. For its promotion of the new CT 200h compact hybrid at the New York Auto Show, Lexus took a totally different approach: it hosted a debate on climate change.