Le Mans

Jeff Koons debuts his BMW art car

Jeff Koons debuts his BMW art car

You don’t have to be a gear head to appreciate Jeff Koons’ design for BMW’s 17th artist collaboration, a tradition dating back to the seventies that includes artists Roy Lichtenstein, David Hockney, Robert Rauschenberg and more recently, Olafur Eliasson. Koons revealed the finished car, an M3 GT2 with a warp-speed striping effect, in France two days ago. Koons will donate his artist fee to a children’s charity, and will double that amount if the car wins.

Jeff Koons' BMW Art Car

Jeff Koons' BMW Art Car

The BMW Art Car tradition began in 1975 when French driver Hervé Poulain invited his friend, artist Alexander Calder to create a canvas on the car he would drive later that year at Le Mans, the seminal 24-hour Formula One race. Since then, 18 other artists have been invited to create their own art cars for BMW,…