kickstand campaign

New cycling campaign says "thank you" to bicyclists

New cycling campaign says "thank you" to bicyclists

While bicycling hasn’t hit the kind of critical mass we see in other countries, it’s certainly taking off in the United States. As with any new trend, “cool factors” come into play. Whether it’s the hardcore athletic cyclist decked out in brightly-colored Lycra or the hipster on his/her single-speed cruiser, biking has become a means of sharing one’s sense of identity, as well as a healthy, low-carbon means of transportation.