Sundance Channel announced today that it would be the first ever TV channel to use innovative ADVNTR technology to stage an interactive digital storytelling ad campaign. Entitled “Choose Your Own Adventure”, users will interact with an online pre-roll ad and select various scenarios to play out based on their preference. The promotion is pegged to the premiere of the network’s new drama THE RETURNED which will premiere on Halloween, October 31st at 9:00PM ET/PT.
I hope you have some time on your lunch break today because Kanye West’s “Runaway” single is live on Vivo. In typical Hollywood fashion, he emerges from being the most hated musician in the world to the most inventive. We love a comeback.
While in LA I chatted with Simon Curtis, who I featured on SUNfiltered a little while back.
Simon, you’re everywhere all of a sudden. Where did you come from?
Well, technically I was born in Michigan and raised in Oklahoma, but I think you mean career-wise, ha. I started performing in musical theater and opera when I was 10, moved to LA right after graduating, starred in a Nickelodeon movie musical two years later and did some other television work, and wrote and co-produced my first album back in October which was just released three weeks ago for free online. Quite a run-on sentence there, but it about sums it all up!
Love him or hate him, one thing is for certain: you’ve talked about Kanye West this year. He’s the arrogant buffoon who bullied a teen girl in front of millions. He’s the rap star who at the top of his game turned his back on hip-hop’s school of thought and made a techno-pop album where he sings. He’s remarkably annoying.
Depeche Mode, relics of techno-pop, survivors of the 1980s are still crafting fantastic, and relevant, music. While surfing, of all places, Kanye West’s blog, I came across their video for “Hole To Feed” from their most recent album Sounds of the Universe. It says something that Kanye is citing the band as an inspiration.