I was not kidding when I told Leila Shams that the difference between slutty and sexy is three more inches on her dress. In the world of fashion, those three inches can mean a completely different customer, a different store and ultimately, a different type of business. In her heart, Leila knew exactly what I was talking about.
Leila was a designer who designed for herself. This became quite evident to me during our time together (heels were her sneakers and minis were her comfort clothes!) and that philosophy of design usually works for me, except when you need to expand. Despite any of my initial impressions of Leila when we first met, she’s actually a very hard-working, bright girl and even under all her funny moments (ace bandages!) I knew she had talent. Talent that could make her stand out – if she could just elevate her sensibility.
And I’m so glad that happened and the items that Intermix responded to was exactly the direction I was pushing Leila towards. That hammered satin green dress was a good catalyst to the beginning of a quieter, chicer Leila. While the dress wasn’t perfect, it was a great start.