It’s wouldn’t be Sundance without a comment about swag, that four-letter word that speaks to man’s most mercenary desires. It used to be that swag was all about specific film marketing — an AMERICAN PIMP [www.imdb.com] t-shirt, a pair of THE MYTH OF FINGERPRINTS [www.imdb.com] gloves, a snow globe, a lighter, or a glow-in-the-dark rubber with the name of the film printed over it. In recent years, however, swag has gone upscale. And its opponents have gotten serious….
Sign Up for Our Newsletter
Find SundanceTV in Your Area