jennifer reeves

Games People Play

Article: Games People Play

While the festival has been running a new media center for the last years, the newest incarnation, New Frontier on Main, moves initiative to integrate worlds of technology, art and cinema to a new level. For programmer Shari Frilot, “There are more artists in the gallery and museum world dealing with the moving image, and we wanted to create a space that that could speak both to a film audience and the art world.” New Frontier on Main houses three galleries, a D.J. installation lounge, and a 100 seat microcinema. “We wanted it to be fully immersive,” recounts Frilot. “So there is no overhead lighting. And we wanted the programming play like a festival in a festival.”