Jeb Berrier

BAG IT: when plastics get personal

Article: BAG IT: when plastics get personal

Bag It Intro from Suzan Beraza on Vimeo.

After watching the trailer above, you may well have already characterized BAG IT as another activist documentary that does that Micheal Moore thing of setting an “everyman” out on a journey of exploration, learning and that final “ah ha” moment. And to some degree, you’d be right. Jeb Berrier (the face of the film) describes himself as an “average American,” one who doesn’t give a lot of thought to the impact of his consumption choices. You may think “Okay, I know where this is going,” and again, you’d be half right.

While director Suzan Beraza does follow in Berrier’s footsteps much like a Moore or a Morgan Spurlock follow in their own, she allows room for the journey to take whatever twists and turns come up…