“If you’re reading this, it’s because you feel passionately about making ideas happen. It’s because you understand that the creative process isn’t just “Eureka!” moments, it’s a lot of “how do we solve this?” and “oh shit!” and “what next??” moments. It’s because you recognize that the magic of creative achievement really happens down in the trenches, knee-deep in doing.” It’s 1% inspiration and 99% perspiration: that’s the concept behind the 99% Conference.
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