What makes a film trailer good?

Article: What makes a film trailer good?

I’ve been asking myself this question for weeks, mostly because Lisa and I are in the middle of cutting the trailer for our own movie, SMALL, BEAUTIFULLY MOVING PARTS. It’s really hard! We have an amazing editor named Cindy Yoon to lead this effort, and she created something awesome … to be premiered once we have a festival screening. But in the meantime, it has prompted a lot of thinking about how trailers are structured. What is needed? Plot? Beauty shots? Constructing a feeling … that’s not actually in the film? What is ultimately going to pull people in? How do these little machines work? I gave a closer look to trailers for two movies I’ve seen recently, and one I haven’t seen (but want to).