insulation

Recycled jeans for insulation drive: green or greenwash?

Article: Recycled jeans for insulation drive: green or greenwash?

Got some old jeans you don’t wear any more? The Gap’s currently running a recycling drive for used denim in partnership with Cotton, Inc.’s “Cotton. From Blue to Green” campaign. Through March 14th, you can donate those old jeans at participating Gap, GapKids, or babyGap locations, get a discount for a new pair, and know that the old ones will be recycled into “UltraTouch Natural Fiber Insulation for communities in need.” This program has collected tens of thousands of pairs of old jeans since its 2006 inception, and used them for insulating homes in areas affected by Hurricane Katrina.