Henry Jenkins

Alvy Singer forever and ever? Welcome to transmedia

Article: Alvy Singer forever and ever? Welcome to transmedia

Transwhat? Transfat? Transgender? No, transmedia. Have you heard of it? It’s one of the latest buzzwords from media guru, Director of MIT’s Comparative Media Studies Program, and Convergence Culture author Henry Jenkins. Jenkins has strong opinions on the future of screen-based storytelling.

In his 2007 article “Transmedia Storytelling101,” he outlines this theory: