hair band

Product-placement pioneers: the hair-metal band Autograph

Product-placement pioneers: the hair-metal band Autograph

Jon Fine of BusinessWeek has a great post about one of the earliest-known examples of product placement in a music video: the pen company Paper Mate’s sponsorship of Autograph’s 1984 video for “Turn Up the Radio”: Yes, this actually happened: In 1984 Paper Mate found an unknown poodle-rock band called Autograph, gave ‘em some bucks,…